Understanding Twitter Trends

Twitter is undoubtedly one of the biggest social media platforms out there in the world. It’s easy to use, forces you to use your wit to create the perfect tweet, and has a massive user base. So it does not necessarily come as a shock once we tell you that ‘Promoted trends and tweets’ on twitter is a very popular means amongst SMM companies to create a niche for themselves and create an identity on Twitter.

Since almost everyone is now active on social media, it becomes increasingly important to understand the trends that dictate social media. Let’s talk twitter.

Twitter trends work through hashtags. A hashtag is indicated by the #sign which is followed by a phrase or a word that is relevant to the topic and it makes it easier for users to create content and for followers to follow related posts. For people who are looking to target an audience and follow trends, twitter provides the ‘Promoted Trends’ functionality.
The Promoted Trends are featured by advertisers and are extremely sensitive to topic context, relevant events and time. These trends are paid by social media marketers and advertisers in order to connect with the right audience. These trends help you build and audience for your products and content.

The hashtag is crucial to any twitter trend, since users will follow your topic or post using these hashtags. This is why creativity and quality are one of the main defining factors whenever twitter filters searches and it’s algorithms work in order to recognise trends. When one does click on a twitter trend post it displays all the related tweets that include the hashtag.

Now, this all looks too easy to be true, and it perhaps is, because users then to exploit twitter trends in order to bring more traffic to themselves. However, Twitter has placed safeguard algorithms in place to prevent exactly this. Twitter filters out accounts and posts that tend to abuse these features, such as hashtags added to completely irrelevant tweets or people using certain phrases to drive traction to their websites. Automated processes to gain attention might also come under twitters radar and the account might be filtered.

Twitter trends is an incredibly useful tool when used properly to get out the information to the maximum amount of people in the shortest amount of time, and hence should be used wisely.