Make Your Visual Ad Viral
These days, we see a lot of visual advertisement being floated around about a certain product or service on a large scale. From online platforms such as Facebook, YouTube to offline platforms such as Bus Queue shelters, Huge flex boards – companies are spending huge to market their product/service. So how do these ads work and how can an individual follow some necessary steps to make their company’s ad viral? Let’s discuss that.
Visual Advertisement is technically pictorial ads which market your business by offering visual cues to the customers. But as the time passes, GIFs and videos also become a part of the definition of visual ads. The components of visual advertisement include colors, font, composition, repetition, humor and a basic appeal to humanity by showing images of humans in it. This type of marketing has always helped the company achieve results and it becomes better as you humanize it more. To make an ad, there are many graphic softwares available for use. You may as well hire experts to make the advertisement. There are many things that you can know about visual advertisement but the most important thing that one must know is how to implement them in the best way for achieving business needs and goals.
Below mentioned are few points that can be focused upon to make the advertisement more echoing in the public vision:
- Color and Composition – Color helps in enhancing the mood of the customer and a right color can attract huge number of customers to your business. Proper coloring and placement of the components in the ad can make it viral.
- Repetition – An ad can be made to last in the volatile memory of customers by being repeated often. Although it might cause fatigue to the customer and may not sound a good option. So one has to carefully plan and deliver them in measured doses.
- Confidence – A successful advertisement is that which features people using gestures, poses, facial expressions and power poses harmoniously and skillfully and exuding positivity about the product. That plays a major part in influencing the customer to purchase your product or service. A single sign of hesitation or under-confidence and the customer can conclude that your business is not worth enough.
- Associativity – If a consumer has to purchase your company’s product, then they must be told properly as to how your product can be a happy quotient in their lives. This can be done by keeping your product in a real-life scenario which can help customers to associate their problems with your product and see your product in a good limelight.
- Symbolism – Ads that use symbolism help in saying out a lot about the brand in very few words and the impact is quite strong. It adds to the selling power of your brand.
- Use of vector imagery or a single focal point imagery in ads that make it more attractive and eye-catching.
Hence these are some of the important points that we need to keep in mind to design an impactful ad for anyone knows how to create a poster/advertisement based on the guidelines given to us in our secondary as well as higher secondary English syllabus. To make the ad a creme has to be your own secret
Source:Sourish Das
