Anatomy Of A Brand
A company is not judged only by its logo or motto, it is judged by the feedback it receives from its customers. From global brands like Nike, Puma, McDonald’s to local brands like TATA, Reliance and now, Patanjali, every company invest a lot in branding of their company’s product and chalk out massive plans to stay ahead in the competitive market. So what is the anatomy behind their brand?
The first and foremost thing that a prospect sees in a company/brand is their logo and slogan because it is the face of the company. It is bold and captivating. It must be something perpetual and reflect upon your company’s goals. For instance, NIIT University uses the Mobius Ring as its logo which shows its potential of seamlessness in education and technology which is something that people look in for a good university. The logo plays a crucial part in your brand’s image.
Next comes the brand and the message/aim which the company desires to deliver in a decade or so after their inception. It is something very inspiring and motivates the customer to try the company. With this thing, the company has to convince its customers that how they are a better choice in their field of expertise. These messages/aim imbibe the core values that one can expect if they invest in the brand. For example, Ford has this tag line associated with their cars – “Go Further”. They try to convince the people that their cars are the toughest and can go any distance the customer wants.
After doing a lot of advertisement and marketing, the next thing that is seen in the company is what kind of personality is carried by people associated with the brand. It exudes an enormous amount of confidence in the customers and they feel satisfied with their investment in the company. The people in the organization are as important as internal organs in the human body: If they are happy, the whole company is happy and progressive. That’s how Jordan Belfort kept his employees happy at Stratton Oakmont and made millions in 1990s on Wall Street.
Finally are the brand updates. As we all know that market is a volatile place, it changes every moment. Hence one needs to be up-to- date with the latest trend and stay ahead of the race. You may not like to leave out on your old customers but you need to change yourself a bit to appeal to a new generation. For instance, Piaggio made very old-fashioned scooters but when they slightly changed their scooter designs and revamped the Vespa model, the youth chose that product without thinking twice.
Hence, every company prospers with their own speed and may gain fame at a later stage. One needs to be patient, hard-working and be determined for even Ambanis didn’t achieve their fame overnight but with a lot of perseverance, they are the most richest and successful brand in our country today.
Source:Sourish Das
