These 5 Indian startups are making the most of digital marketing

With the growth of digital media, businesses are now turning to digital marketing tools which give them the best chance for competing and surviving as majority of the audiences are extremely active on such platforms.  Search engine optimization, social media marketing and email marketing are just a few techniques amongst a plethora of options that helps business owners effectively interact with target audiences which delivers higher-than-average results in terms of conversion rates.

Let’s look at these 5 Indian startups that leveraged the power of digital marketing to spurt business growth:

• BYJU’s – The Learning App

Byju’s is India’s leading provider of supplemental school curriculum classes for Class 6-12 and test prep training for CAT, JEE, IAS, GMAT and GRE. They very heavily rely on digital marketing; you must’ve come across their ads on YouTube. They are an e-learning platform hence it is axiomatic they heavily deploy online and digital marketing and they also launched their learning app which is the first of its kind in India.

• Zivame

Zivame fashion is a leading online lingerie selling website that has successfully deployed online marketing strategies to establish the brand and target their audience (women of ages 25-35 plus). They utilized online networking through social media sites as facebook and running ads on the same. Zivame also proactively targeted customers by approaching people who visited their site but didn’t purchase anything and leveraged influencers to market them. Such measures have helped Zivame become a frontrunner in their domain.

• 91springboard

They are a vibrant co-working community that is created for startups, freelancers and business owners with a startup mindset. They have dedicated themselves to making work-life easy and fun while playing an integral role in helping organizations grows.  They are invested in online marketing and use social media platforms to improve their brand presence. Their digital marketing and social media activities that drive user acquisition and revenue growth includes: SEO, SEM, content marketing, affiliate marketing, referral marketing, email marketing and viral marketing.

• Flyrobe

Flyrobe is India’s largest fashion rental platform. From brunches to official lunches, club nights to weddings, you can rent designer wear and premium brands at a fraction of their retail price. Around 40,000 people have downloaded our app, and there are 14,000 who open it on a monthly basis. With mentions from platforms such as pressreader, livemint, techinasia and dnaindia and over 169K followers on facebook they have managed to garner traction over social media and continue to do so exponentially.

• Freshmenu

Having developed an attractive and interactive food website, their approach and strategy was to design and implement digital marketing campaigns to announce their start and spread WOM. They engage with their online visitors by promoting interesting content on origin of food items. They conduct regular quizzes, contests and offer coupons to attract customers; their most successful campaign till date was Food Festival which resulted in 20% uptick in sales.

So if you feel your business needs a little push, make sure to tap into the vast potential of digital marketing.