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22 Jun 2017

5 things you can learn from competitors about marketing

Learning has no age. One can learn anything at any age and it never goes waste. Competitors, in the case of marketing, to teach us what methods or strategies can be adopted to achieve your goals and objectives of your company.

  • INTERACTION IS THE KING

The foremost part of learning from your competitors is by observing how they pitch in and talk to their clients. Also, how subsequent meetings with the client gets fixed. Also, observe what mistakes they might be making in the conversation and try not to make them yourself. One gets a brief idea as to what questions the client might ask as well.

  • LOOK FOR GOOD PUBLIC RELATIONS OPPORTUNITIES

Every business has a story behind it. Every company requires good quality of content being generated. Potential consumers must know who you are so that they can deal with you directly.

  • USING APPLICATIONS TO REACH MASSES

Mobile applications, today have helped promote as well as reach masses. When the time is right, a mobile application of your company can help people to know more about the company. It would be helpful that you would be available to your consumers at their fingertips.

  • EXTEND YOUR REACH THROUGH MARKETING

It is important to be one step ahead of your competitors. They may pose a threat to you in the near future. To avoid such a situation, accelerate your company’s marketing strategy. Garner more consumers and cater to the needs of the existing consumers as well. Try to create a balance between the two.

  • SOCIAL PROOF IS THE KING

People want to be associated with those who have a well- link network and are respected brands. The ‘featured on’ various websites is social proof at work.  Also, websites have a number of likes, clients displayed on their company’s website. This is to highlight the importance of your company and it helps attract potential consumers to become consumers.

Therefore, competitors too can teach you a thing or two. Adding your own twist to the ideas and strategies to the ideas adopted by your competitors can give your company a boost.

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