The Buzz: “We feel jeans are a forever love affair but soon realized that surviving on our product alone, no matter how sumptuous, doesn’t suffice in selling the same. Shamoor has been our gregarious colleague that socializes with people online and brings to their attention, our ecommerce platform”
Xblues is a Delhi based business brand famous for its well fit jeans made specifically for women. They have been in the wholesale market for decades and have ensured good quality fabric for all their customers, which is the primary reason why they were able to successfully establish themselves in the market. Xblues entered in this business as they feel jeans are a forever love affair. Whether you are in your teens, mid 20’s or late 30’s or above 50’s, jeans will always come to your rescue. It is one versatile piece of cloth that can be styled in multiple ways. In Karl Lagerfeld’s words, ‘You can be the chicest thing in a T-shirt and jeans. It’s up to you.’ This mantra has always kept them on their toes and has pushed their boundaries to ruminate over ways to keep the old time-worn jeans, stylish, new and captivating. They soon realized that surviving on product alone, no matter how sumptuous, doesn’t suffice in selling the same. They need an audience to sell it to and as the bygone ways of physically visiting retail stores to buy products wanes away; they were pushed to ponder on prospective solutions. This was a climacteric period for the company as they made the unanimous choice to enter the digital marketing world. Since then, Shamoor has been their gregarious colleague that socializes with people online and brings to their attention, Xblues’ ecommerce platform. With this new Bizz-Buzz platform they wanted to give their business that extra nudge required to become the ‘talk of the town’ and also in the way inspire other burgeoning businesses to undertake social media for whom it might be an unfathomable, overwhelming concept.