WHY YOUR BUSINESS CAN BE BORING BUT YOUR MARKETING CAN NOT?

A History teacher would always like her class to be the most interactive. She would always want her students to actively take part in the discussion. But as most of us admit of not taking so much interest in that topic because it was boring. But what if the same lesson is delivered in a much interactive way? What if the teacher gives out projects and assignments to help us learn History? Well without fail, it will arouse certain amount of interest in the students. Students would be more curious as they research on that topic.

Likewise, a boring bland porridge can be made tastier and attractive for an infant by adding some pieces of cookies or changing the flavor of the porridge. That’s how many food companies are selling their products: they are adding flavors to their currently existing product. Recent example? Rooh Afza.

So a businessman’s / trader’s business may be of no interest to all people and may cater to the need of a few people. But if the businessman/ trader adopts good marketing strategy, then his product/service may become a trend overnight! And not only does good marketing help you with that, you must also have a good customer feedback so that more customers flow in.

Here are some marketing steps that a business can adopt to make their business interesting:

1. Good communication skills – A businessman needs to properly communicate with the customers and persuade them to use their product/ avail business.
2. Be creative – A businessman needs to go a little creative on selling his product/service so that it attracts more customers.
3. Publish customer feedbacks – If a businessman uses his customer’s feedbacks then he might gain more no. of customers.
4. Use Digital Media – The internet is always the best service that the businessman can utilize to reach out to customers. In Digital Media, he may create promotional videos, memes, GIFs. Posters, etc. to make his product/service more attractive.

Nokia, the Finnish phone company, always restricted to manufacturing phones but the way they made their advertisements still beats other phone companies. They not only have a large no. of Nokia 3310 users in India but the quality of their products they make always add to the faith the customers had in them. They keep it simple yet bold.

So the final decision totally rests upon the businessman on how he makes his boring business into a trending one by doing proper marketing.

Source: Sourish Das